What is a digital marketing strategy?
A digital marketing strategy is a concrete plan of action that has played a pivotal role in the success of any industry in recent times. The road map is a tested and proven way to achieve good results in the market, especially in this era where everything is available at the click of a button. In layman’s language, the evaluation of the targets that can be achieved with the aid of online platforms is a digital marketing strategy. The blueprint is a way to reach out to a suitable consumer and achieve the goals.
Why is it required?
In the recent era where everything is digitized, be it a basic household chore or running an organization, why still rely on obsolete marketing techniques? The radio and newspapers are all outmoded. To thrive in the market, it’s important to keep up with the latest trends, and digital marketing is in vogue. As per the studies, leading industries are investing good brains and time in an appropriate digital marketing strategy to outperform.
Main Elements of a Digital Marketing Strategy:
Let’s dive deeper into what a digital marketing strategy is and explore the different aspects. While framing a strategy, a few key components need to be catered to, and those are as follows:
- The Target Audience:
Before working on any kind of digital marketing strategy, make sure to analyze what kind of audience we consider suitable. For example, a kid’s fashion industry mostly targets young parents, just like a video game company considers the youth as suited consumers. Looking into the history of regular customers and what grabs their attention is a must to be kept in mind to plan further accordingly.
- A compatible team:
A dedicated team involves an SEO specialist, a graphic designer, a content writer, a marketing strategist, and, of course, a social media expert. An impactful team with a great digital marketing strategy is all that’s needed to be a success.
- A defined set of responsibilities:
The budget, the technology, the course of action, and all that’s related are taken into consideration by the leaders while strategizing. Be it creating brand awareness or increasing website traffic to increase sales as a result, there must be established goals.
Once all this is decided, make sure the goal is achievable and get into action.
Demographics and Psychographics:
Both are part of audience segmentation. While demographics help you find the right customer, psychographics let you know why they’re there for a certain product or service. Hence, you can tailor your digital marketing strategy. When both are used simultaneously, it leads to a better and clearer digital marketing strategy.
Here’s a little explanation for both:
Demographics: The statistical representation of data that helps in defining various categories and brackets of people based on age, gender, financial status, marital status, etc. This data helps in creating the digital marketing strategy based on these factors. The statistics aid in deciding the intended consumer. One can find the demographics by analyzing the website and creating subgroups.
Psychographics: The psychographic data helps in knowing the consumer’s personality better. This includes the audience’s area of interest, lifestyle, spending habits, pastimes, and attitude. Customer relationship managers are one of the links for knowing the consumer better, as they can connect with them and know about their preferences. Creating landing pages that lead to a survey or quiz that includes information like their hobbies, their source of entertainment, their goals and plans, and so on can help to understand the customer better. You can understand the social media platform they use the most and plan to drop the advertisements accordingly.
Types of Digital Marketing Strategies:
- SEO (Search Engine Optimization):
A process involving the amending of a website in a way that your website is rated well in various search engines like Google, Bing, Yahoo, etc. The benefit you get out of this is more organic traffic on the website. Opposite to the paid media, here the visitors are a result of unpaid searches. As per a few of the latest surveys, SEOs give the best returns on investments of any other platform.
- Social media marketing:
People of all ages are present on social media platforms, which makes them a tremendous platform for easy reach. This is one of the most popular channels of digital marketing. People use it for entertainment, shopping, sharing media, posting blogs, marketing, and whatnot. People are found most active on YouTube, Facebook, Instagram, and Twitter.
- Email Marketing:
Email marketing is yet another platform that is a boon. Branches, including retail, and online shopping platforms, including Myntra, Amazon, Flipkart, etc. Consumer goods are making huge profits with the help of this pedestal. An effective blueprint for getting the email addresses of existing or potential customers, like a landing page on a website that requires an email or some link that needs the same to allow them to go further, can be a good idea.
- Content Marketing:
Yet another type of digital marketing intends to capture the audience with the help of compelling narratives. Including blogs, e-books, podcasts, videos, and webinars, the focus is on spilling the facts, educating the visitors on certain subjects, and leaving the desired impact. A complete virtual way to create buzz about your brand.
Listing down some ratified institutes to learn all about the digital marketing strategy and much more about digital marketing:
- Digital Marketing Course: Henry Harvin®
Rated a 4.4 out of 5, Henry Harvin is certified by the ISO and is recognized by UKAF, UK cert, MSME, and the American Association of EFL. The academy is associated with reputed institutions like IIT Guwahati and IIM and industries like KPMG, IBM, Tech Mahindra, and a lot more.The elite institution has been providing educational and industry-relevant courses for over a decade.
The Institute provides experienced and esoteric mentors and live interaction sessions with the opportunity to work on numerous live projects, followed by a dedicated placement assistance team for one year after completion of the course, practical learning, and exposure to the latest market trends. The curriculum of the course is crafted by experts to provide holistic learning and endow the learners with all the necessary skill sets. One-to-one training is offered with a flexible schedule, and the best part is earning seven certifications from one course. A distinctive place to gain expertise on important modules of digital marketing, along with amazing freelancing opportunities upon successful completion of the course. Earn the certification with international recognition if you plan on embarking on a thriving career in digital marketing.
- Digital Marketing Course by The Knowledge Academy
- Professional Certificate in Digital Marketing by UpGrad
- Digital Marketing Course by Udemy
Frequently asked questions:
- What makes a great digital marketing campaign?
A defined plan of action that is strategized and executed in a way that leads to the achievement of all set goals forms a good campaign. Consistency is the key, and using multiple platforms to market and capture the marked audience and analyzing the data (demographics and psychographics) are some of the points to be kept in mind while framing a digital marketing strategy.
- What is the difference between traditional marketing and digital marketing?
Traditional marketing has indeed become a bit outdated. Using television, radio, and newspapers to market one’s products and services is what falls under the former.
Whereas digital marketing, as the name suggests, means having everything digitized. SEOs, social media platforms, and e-books are included in it.
- What are the six types of digital marketing?
The different types of digital marketing techniques include search engine optimization (SEO), content marketing, email marketing, mobile marketing, pay-per-click (PPC), and social media marketing.
- How much does a digital marketing specialist earn on average?
Considering the rapid growth of digitalization in almost everything, experts and enthusiasts are much in demand. The average salary one earns in this field is ₹ 3,14,000/year, and it can go as high as ₹ 15,00,000/year.
- Which is the best digital marketing strategy?
After discussing what a digital marketing strategy is, the question is about the best strategy. It’s none other than the business ads. Paying the social media platforms to analyze customer habits and display the ads accordingly is indeed the most preferred digital marketing strategy.
Planning and strategizing are the mantras for making any business successful. Choosing the experts on respective subjects and bringing them together to work on the roadmap and different aspects of digital marketing is the only way to not get outperformed by competitive industries. Keeping up with the latest market trends is important for growth.