Can you believe? Google has just turned 27, and it feels like it’s been around forever! It is difficult to envisage a life without the search engine tool, which we all hinge on, to make sense of our data-driven world. You know? Google considers more than 200+ factors to decide which website to make visible on the first page of a search and tweaks its search engine algorithm every other year. A bit overwhelming, isn’t it? That’s exactly why SEO is important. To drive relevant traffic to websites, search engine optimisation skills are in demand. For all the lovers of SEO! It can feel like a major undertaking to prepare for SEO interview Questions in 2025.
Since the area is ever evolving, you must demonstrate that you are aware of both the fundamentals and the latest developments in SEO. I have compiled a list of the top 30 SEO interview questions that you may encounter, along with responses that seem conversational and natural, regardless of your level of experience with SEO. Let’s move forward and prepare you to ace the interview with these interview questions and answers.
Introductory SEO Interview Questions and Answers
Q1- What is Google Autocomplete?
Q2-How to differentiate a domain and a domain name extension?
Q3-What are the various dimensions of a keyword in SEO?
You have to prepare yourself with this basic SEO interview question before attending an interview.
Most of the time, keywords are measured by parameters as density, frequency, proximity and difficulty. Based on these definite variables, SEO performance can be made good or bad.
| Keyword frequency | It specifies how many times a specific keyword appeared on a web page. The usage should not be like it is stuffed. |
| Keyword density | It is similar to frequency. There is no ideal number, but 3% to 4% is considered best in SEO. |
| Keyword difficulty | It converses about the difficulty of ranking a specific phrase based on its popularity and competition. Adding more backlinks to the keyword might reduce the difficulty. |
| Keyword proximity | It helps in the search and page ranking. Proximity can be stated as the distance between two keywords, and the placement of keywords is relevant to the content in a page or text. |
| Keyword prominence | Keyword prominence can be increased by using keywords in the first and last paragraphs, headers and titles, which makes SEO effective for the page. |
Q4-What are the different types of tail keywords?
Q5-What are the benefits of an HTML and XML site map in SEO?
Q6-How to differentiate a meta tag from a meta title?
A meta tag is a small text, visible only in a page’s HTML, that describes a page’s content, including keywords, characters, and descriptions to a search engine.
Where the Meta title is the title of the search.
Q7-What are TLDs and ccTLDs in SEO?
Q8-What is geo-targeted SEO in Local search?
Q9-How to calculate bounce rate?
Q10-What do you mean by dwell time effect?
The high dwell time effect recognises good quality content and the highest visitor engagement. It can be calculated with Total time spent on the page/ Total number of visits to the page
ADVANCED SEO INTERVIEW QUESTIONS AND ANSWERS
Q11-How do you measure SEO ranking?
According to Google, the important SEO ranking factors in 2025 are
High-Quality content
User satisfaction and Web performance
Experience, Expertise, Authoritativeness and Trustworthiness (E-E-A-T)
Links and Backlinks Authenticity
Zero-click searches and snippets
Optimisation of quality images and videos in the content
Q12-What are the parameters for a good bounce rate?
Next question is one of common interview questions for search engine optimisation,
Q13-How does canonicalization affect SEO?
When multiple URLs show up with the same content, canonicalization helps search engines select the preferred version and avoid duplicate link signals
to improve the ranking and crawl efficiency of the website.
Q14-What are do-follow and no-follow backlinks?
The do-follow backlink is a hyperlink that crawls the page from one website to another with permission. Such links from authentic sites increase the chances of a better hierarchy for the page.
No-follow links alert search engines not to follow the link. But still, they drive traffic and improve site visibility.
Q15-Are SEM and stemming the same?
SEM and stemming are not the same. SEM (search engine marketing) involves paid advertising to increase site visibility on search engine results.
Stemming is a process technique to alter words to their base form. For instance, words like floating and floated are altered to the root form ‘float’. It helps search engines understand the query and match the exact word for what the user needs.
This interview question tests your critical thinking skills,
Q16-what is a link penalty, and how does link audit help in SEO?
Link penalty- When a website links up with low-quality content, links and spam links, Google removes index for the website and charges a penalty. As it is considered a violation of web guidelines.
Link auditing is the process of examining the backlink website profile and its authentication.
Using the disavow tool after a link audit or after losing rank can reduce the penalties..
Q17-What is Google AMP?
Q18-What is the Penguin update?
Penguin is a core Google algorithm. It draws instant penalties to the websites that are using malicious and fraudulent links, thus encouraging scrupulous searches.
Q19-Define Google Sandbox.
It is a theory that states new websites cannot be given a rank for a certain time period. These sites do not have visibility until they improve their content using keywords, have traffic and an index of the website.
Q20-How is Schema markup useful in SEO?
It is structured data implemented in websites for search engines to provide additional information to the users. It improves the CTR of listings and ranking in the long run.
Regardless of your experience, you should be well prepared with technical knowledge. Let’s see some technical interview questions and answers
TECHNICAL SEO QUESTIONS AND ANSWERS
Q21-What is the importance of the RankBrain algorithm in SEO?
Key points for the importance of the RankBrain algorithm
To understand user intention
Improve search relevancy
Refine future rankings
Adapt and learn evolving languages
Optimise the user-engaging content
Q22-What do you know about the BERT algorithm?
Bidirectional Encoder Representations from Transformers is a Google algorithm update that helps with deep learning of NLP. It helps in interpreting queries more accurately and also enhances voice search results, making it more accessible.
Q23-How do you differentiate a black hat SEO and white hat SEO?
Q24-Explain rich snippets?
Rich snippets indirectly help to improve page indexing and CTRs by providing extra information to the user queries. Also, additional content like ratings, nearby events, and other related information is provided.
Q25-Does GMB impact local SEO rankings?
Optimising Google My Business (GMB) raises the ranking and also improves local visibility.
The key factors are
NAP ( Business Name, Address and Phone)
Attributes and categories of business
Quality pictures and updates
Customer Experience and reviews
Q26-Difference between 301 and 302 redirects?
Q27-Influence of Artificial Intelligence in SEO
Certainly, Seo is influenced by AI in almost all aspects. Likely,
AI Overview, an advanced feature of Google, answers questions in search results without opening into a website.
Creating high-quality, relevant content with the assistance of generative AI tools.
Automation of SEO tasks such as technical audits, links, keyword research and performance and data analysis.
One of the basic technical SEO interview questions is,
What are some SEO tools?
The most reputable SEO tools are
SEMrush
Moz
Ahrefs
Bing Webmaster
Google Analytics
Alexa and
Screaming Frog
Role of data analysis in improving SEO performance?
Data analysis improves SEO performance by examining key metrics of the businesses. It plays a crucial role by analysing user behaviour, keyword performance, traffic analysis and conversion rate optimisation.
What are Google Core Web Vitals?
Google Core Web Vitals is the quality assessment of a Website’s performance in terms of user experience. The core web vitals include
Largest Contentful Paint- measures how long it takes for the content to load.
First Input Delay- measures the response time of the website in the first user interaction.
Cumulative Layout Shift- measures visual stability during loading.
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Prepare Yourself for the SEO Interview Questions with the Henry Harvin SEO Course.
Henry Harvin is a globally reputed and certified online education platform.
Offering many courses covering almost all the fields, and providing an opportunity to upgrade your skills at your own pace. The Advanced Search Engine Optimisation certification program covers all the advanced techniques and strategies to optimise website ranking and drive organic traffic. In the details of the course
| CIRCULUM | DURATION | FEE DETAILS |
| Intro to Advanced SEO, Technical SEO, On-page and off-page optimisation, SEO analytics and reports, and many more | The duration of the course is 132 hours of live sessions. | Not available |
Training with Henry Harvin upgrades your experience with hands-on live projects and Internship opportunities in the industry, and opens doors for more career possibilities.
Here we provide some information about the job roles and salaries based on experience in SEO (INDIA)
| EXPERIENCE | JOBROLE | SALARY |
| Entry level(0-2years) | SEO Executive,Jr.SEO Analyst,SEO Analyst | 1.2LPA – 4LPA |
| Mid-level(2-5years) | SEO Analyst,SEO Specialist,SEO Strategist | 4.5LPA – 8.5LPA |
| Senior level(5+years) | SEO Manager,SEO Lead,SEO Head | 8LPA – -15LPA |
However, salaries may vary according to location and company policies.
Other Platforms Offering Courses on SEO
| Platform | Course | Fee | Duration |
| Digital Marketing Institute | SEO online | 445/- | 11 Hours |
| Udemy | SEO Training Masterclass 2025: Beginner to Advanced | 3499/- | 19 Hours |
| Coursera | SEO Specialisation | Free | 2 to 3 months |
CONCLUSION
However, attending an interview is not only about a test for your knowledge and skills but also a trial for your personality. Be self-reliant and answer questions with confidence. Go through these latest SEO Interview Questions and answers and prepare yourself for the next SEO interview. Always be prepared for General and technical SEO Interview Questions before you appear for the interview. This guide will help you in revising your concepts and will enhance your confidence.
Hope you find this blog informative and helps you stand out in the interview. “ALL THE BEST” for your SEO interview.
RECOMMENDED PAGES
- On-Page SEO: What It Is and How to Do It
- The Complete SEO Checklist
- 20 SEO Best Practices to Continually Improve Your Site Rankings
- 9 SEO Best Practices for Category Pages To Rank in SERPs
- The Complete, Visual Guide to On-Page SEO in 2025 (With Templates!)
FAQs
SEO Specialist, Technical SEO Expert, Content SEO Strategist, SEO Copy writer and many more.
Head of SEO, SEO Director, Digital Marketing Manager, and SEO Consultant are senior roles in SEO.
Social media doesn’t help SEO directly, but it makes your content seen and drives more visitors with the help of shares and backlinks.
Because of its demand nowadays, freelancers charge around 15k to 50k, and agencies around 40k to 2lacs.
To make your business or content visible for a long period and have steady traffic, yes, you need SEO.
